With attitude

Creativity with attitude and a wicked sense of humour always gets my attention. I stumbled across Division of Labor via Swissmiss and I'm in awe about their work. I obsess a bit about the two short videos below. It was for an advertising campaign for Nike. This is what they wrote about it:

Nike wanted to promote a new women’s cross training shoe, but had no money. (Yes, Nike, no money. Go figure.) So we came up with a couple video ideas that we thought might get some traction. This is another example of inexpensive content backed by no media dollars that got passed all over the web.